5 consumer trends to watch for in 2025

2025 consumer trends paint a different picture, with technology at its peak, the rise of artificial intelligence (AI), and smart devices ingrained in our daily lives.  What do today’s consumers look like? 

Consumers are more intentional with their purchases 

Euromonitor International reports that 57% of consumers in 2024 have extensively researched the products and services they purchased. Moreover, people are now building up their savings.

Stella Vatcheva, the Senior Head of Practice Innovation of the renowned research firm shares, “Consumers are increasingly conscious when it comes to spending. They seek products and services that are reliable, providing long-term, and targeted solutions.”

Pro-tip: Have all the necessary information about your products or services on your website or social media pages (i.e. price, SKU variations, benefits). 

Consumers want to spend less time searching for what they need

With way too many options available, consumers are staying away from information overload. In fact, 42% of consumers were found to make more purchases via livestreaming because it was more straightforward when it came to detailing product features and answers were given in real-time.  

Pro-tip: Your customers are probably itching for a quick response whenever they ask questions. To manage queries efficiently and instantly resolve simple concerns, have a chatbot ready to answer FAQs. 

Podcasts are here to stay

More and more people prefer podcasts over radio, and recent consumer studies show this too. Advertisements delivered by podcast hosts in their natural style are gaining popularity as well. With stay-at-home parents leading the pack in podcast consumption and more flexible working opportunities available, this medium is ripe for the picking.  

Pro-tip: Take stock of trending podcasts and see if there’s a brand fit for you to advertise or a C-level executive to guest. Don’t be afraid to send your pitch! 

Sustainability becomes a personal value

Remember the time when reusable bamboo or steel straws were all the rage? These days, sustainability is not just about one purchase or two. It’s about building a lifestyle of choices centered around it.  Case in point, online SKUs with sustainability claims across 11 FMCG industries all over the world amounted to 5 million in Q2 2024.

Pro-tip: Make more eco-friendly choices as an organization. For instance, it might be time to revisit your supply chain. Focusing on sustainable choices not only makes the world a better place, but also helps your company be more cost-efficient in the long term.  

Consumers are more tech-savvy

When it comes to health and peace of mind, most don’t mind paying a price. For instance, Euromonitor trends show that millennials and Gen Z-ers frequently use smart devices or apps to track their fitness goals. 

Pro-tip: Take advantage of tech-savvy customers by giving out digital rewards like Pluxee Gifts. With over 14,000 partner merchants nationwide, there are plenty of opportunities for effective year-round campaigns and promos.

Final thoughts 

With the trajectory of today’s consumer trends and how technology has played a huge role, a higher level of customization is more likely.  Make sure you’re taking advantage of these top 5 consumer trends and get ahead of the game fast.

Want to know more about how Pluxee Gifts can help your brand grow with consumer promotions? Book a free consultation here.