Here's why showing appreciation to your sales channels matters

1 October 2024

Are you planning out the best office year-end celebration? Or perhaps you’re thinking of an exciting holiday consumer promo that will resonate with your market. With all the hustle and bustle of yuletide prep work, we tend to overlook appreciating our sales channel partners. But this shouldn’t be the case.

According to a research study conducted by the Incentive Research Foundation, having a rewards strategy in place for sales channels resulted in a 22% uptick in productivity compared to organizations offering no such thing.

Indeed, the numbers don’t lie. Here are more reasons why it’s essential to appreciate your sales channels with meaningful rewards this Christmas and beyond.

It builds better rapport

Better rapport is synonymous with lesser unnecessary discord. When your sales channels feel valued, they are more likely to be loyal and committed to your organization. This loyalty naturally translates into improved collaboration among team members.

It boosts morale

Low morale results in several factors like attitude changes, unsatisfactory performance, decreased productivity, and increased absenteeism. Don’t let your sales channels be in a slump over the holidays. Remember that simple recognition can go a long way

It encourages innovation

Sales channels that feel appreciated are more likely to share innovative ideas and feedback leading to improved products, services, and sales strategies.

Pro-tip: Don’t shoot down ‘odd’ ideas. Be willing to experiment, fail fast, and optimize your learnings.

It enhances customer experience

On Amazon’s philosophy when it comes to delivering great customer experience, founder Jeff Bezos had this to say, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Bezos’ philosophy is not just for their customer experience team, it even extends to their sales channels. Keep in mind that satisfied sales channels go over and beyond which leads to satisfied customers.

It promotes a positive brand image

When you appreciate your sales channels, it reflects positively on your organization. It shows that you proactively value all stakeholders, which can enhance your brand’s reputation and attract more partners and customers in the long run.

Enable joyful moments this yuletide season

At Pluxee, we value being the beating heart of a rich ecosystem of our stakeholders. This includes you—our valued client—and your sales channels.

With over 14,000 partner merchants to choose from, Pluxee Gifts can be enjoyed at our wide merchant network be it restaurants, supermarkets, fashion and apparel, travel and leisure, and many more. Check out our City Guides to know more.