Industry Tips

Here are some freebie ideas for your next marketing promotion.
Freebie marketing has been used by some of the most successful brands to attract new customers and boost sales.

Think about it: how many Gen Zs are part of your team? There must be at least one in your department, already thriving despite their tenure. In fact, their growth in the workforce is becoming rapid by the minute—they are expected to be one-third of the Philippine workforce by 2025.

Here are tips to delight your customers with digital incentives.

Rewards & recognition is used by companies mainly to improve the motivation of their employees. Motivated employees demonstrate higher productivity and most likely to leave the company. Let's face the truth, retaining your most talented employees is always a challenge as they have more opportunities outside. Also, it is inefficient to train new staff over and over again.

How can my brand stand out in a sea of options? These days, the real challenge is sustaining your consumers’ attention from pre-purchase to post-purchase. In fact, research has shown that the average human attention span stands at around 8 seconds. Good thing omnichannel marketing is a tried and tested approach to turn passive consumers into advocates.

The COVID-19 pandemic has changed the world we live in, in more ways than one. One of those changes is in our ways of working in general. Many employees have started evaluating their priorities in life, which is why issues, such as “the great resignation,” have recently been in focus. “Many professionals are leaving their jobs in search of roles that offer better work-life balance and that are more aligned with their values,” writes serial-entrepreneur Vikram Ahuja in one of his Forbes article.

Strengthen your business with these supplier management tips.

Digital transformation has three stages. According to Tech One CEO Lars Jeppesen, here's how the transformation goes:

Ever since the first call center started its operations in the Philippines in 1992, the industry significantly contributed to the country’s Gross Domestic Product (GDP). At present, 1.4 million Filipinos are currently employed in the industry, according to the Contact Center Association of the Philippines (CCAP). No wonder the Call Center Industry remains to be the ‘sunshine industry’ through the years.

“How to increase traffic to your website?”

HR challenges are very common in a company. These challenges are consist of different and very broad areas. HR or Human Resource Management is critical and has a big role in every organization. Of course, as HR, you are responsible for the welfare, efficiency, and engagement of the whole employees.

Gone are the days where paper vouchers or coupons offering as much as 50% discounts. If you're an entrepreneur, marketer or even HR professional looking for effective and easy to administer rewards for your employees, you must now think digital.

Check out these trends that help drive customer loyalty.