Maximize the month of December for your sales

13 December 2024

We’re only a few days away before Christmas—carolers are going all out, malls are playing yuletide songs on full blast, and last-minute holiday shoppers are out and about rushing to find the perfect gift.

Over time, consumer behavior has shifted when it comes to holiday shopping. Today is a whole different ball game, with convenience topping the list.

Research from Ipsos shows that 1 in 3 last-minute shoppers choose where to buy their gifts based on how soon they can get them. Moreover, evaluating purchases ahead is common across generations—especially with the Internet boom. In fact, 73% of holiday purchases made are researched beforehand by Gen Z, Millennials, Gen X, and Baby Boomers.

When done right, December is the best time to give your company a big sales boost. Here are some tips to maximize your opportunities well.

Install a chatbot

You don’t want to get lost in the flurry of customer queries, especially when they are in the ripe mindset to buy—and buy fast. Get a hold of your historical holiday FAQs (or the most common questions you’ve gotten so far) and design a chatbot flow accordingly. There are chatbot widgets you can easily install on your website or social media accounts. Here are some sample questions you can adopt depending on the nature of your business:

Can you remove the price tag for products purchased as gifts?
Do you offer gift wrapping services?
What are your holiday offers and discounts?

Add a countdown clock on your site to ramp up the excitement

Research shows that FOMO (the fear of missing out) is real when it comes to shopping. In fact, it has been shown that the presence of a timer can cause an 8.6% increase in conversions. Highlight your limited time offers by creating a sense of urgency. Use FOMO to your advantage.

Offer limited time holiday discounts and bundles

Now that we’re on the topic of urgency, offering discounts and bundles for a limited time is no cliché. Just have a look at Black Friday and Cyber Monday. While those may have come and gone, you can still get creative and come up with a unique holiday name for your offers that is still on brand.

Pro-tip: When it comes to bundling your products or services, think about what complements each other (i.e. hot cocoa and pastries, staycation and a home spa set). Don’t forget to promote these bundles with targeted ads on social media!

Personalize your offers with festive email campaigns

Adding a touch of personalization will never go out of style, and it doesn’t have to cost a lot too. For instance, automating your customer’s first name in email subjects [i.e. “Your 20% off discount is waiting for you, Nadine”] works wonders. Email personalization can also look like veering away from usual serious tones and adding an element of joy to your content (i.e. emojis works wonders with open rates!)

Pro-tip: Put your customer data to good use—segment your email recipient lists based on past purchases or interests to send tailored recommendations to specific groups.

Surprise your customers or clients with festive gifts

Delight your most loyal clientele with gifts that show your gratitude for their support over the years. You’re in luck because our Christmas classics—Purefoods Ham, Robinsons Baskets, and Magnolia Queso De Bola in the form of Pluxee Gift codes—are still available for your December Christmas campaigns!

Not to mention, you can get our bestselling Christmas classics at up to 18% off when you order up until December 20, 2024. Go ahead and book a free consultation with our sales team to learn more!Read More: Bring your customer loyalty back to life with these tips.

Final thoughts

It’s never too late to give your company one big sales boost before the year ends. Capture people already in the mindset to buy by using chatbots, countdown clocks, limited or personalized offers, and thank you gifts, and see those conversions light up like parols.